International Women’s Day: Annie Sun

March 7, 2023

Every year on 8 March, the world celebrates International Women’s Day to acknowledge women’s social, economic, cultural, and political accomplishments. It is also a time to take action towards achieving gender equality and empowering women. This year, Kreston Global aims to highlight some remarkable women within the organisation and gain their perspectives on what it takes to succeed as a woman in the network.

Annie Sun is a highly accomplished professional with nearly two decades of experience in accounting and statistics. She currently serves as the CEO of Brighture, a leading firm in China that specialises in providing expert accounting services to clients across various industries. Founded in 2003, Brighture has rapidly become a key player in the industry, thanks in no small part to Annie’s exceptional leadership and guidance. In 2015, the company joined the Kreston Global network, further cementing its reputation as a leading provider of accounting services in the region.

Why did you decide to run your firm?
Being a professional, I want to help more entrepreneurs succeed.

What qualities do you need to run a successful accounting firm?
To run a successful accounting firm, the endless selection of “professional, integrity and efficient” internal and external clients, namely colleagues and customers, helps.

How do you support equality in your firm?
There are two main points:

  • Simple, transparent, unified corporate values and performance evaluation standards

  • Flat organisational structure.

We recently surveyed ‘interpreneurs’ – entrepreneurs looking to expand internationally. The data showed that female CEOs were more likely than males to consider expanding overseas. Why do you think this might be?
Female CEOs may be more focused on collaboration and resource integration.

There was a significant indication that existing networks were an attraction to overseas expansion in particular countries; why do you think female interpreneurs value this more than their male counterparts?
The network can maximize the unity, service concept, and standards, which is a guarantee for both the company team and the clients.

What advice would you give female entrepreneurs starting today, or would you give your 28-year-old self?
Attentively adapt to society’s development and clients’ needs, with professional expertise to help them achieve success and stability.

To learn more about doing business in China, click here.

©2003-2023 版权所有:百福润财税咨询
电话:400 007 3066  021-68769886(上海区域) 0532-85979808(青岛区域)
投诉电话:135 8325 5798 










  • 400 007 3066